Heart of London

Brief: Design a promotional hoarding to celebrate and visually enhance London’s Piccadilly Circus and Leicester Square area during construction.

Solution/Impact: Delivered a successful large-scale, site-specific public art installation that celebrated the local area and improved the streetscape while installed in Central London (Orange Street and St Martin Street).

Corner perspective showing the custom artwork hoarding wrapping around Orange Street and St Martin's Street.
Frontal shot of the printed construction hoarding displaying detailed line drawings of West End architectural facades.
Installed public art hoarding panel featuring typography highlights alongside black-and-white architectural line art.
Wide contextual street view showing the scale of the site-specific hoarding installation in London's West End.
Close-up panel detail depicting Piccadilly Circus, the Shaftesbury Memorial Fountain (Eros), and street life illustration.
Side profile view of the long-format illustrated street wall stretching across the construction perimeter.
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